Carol’s Daughter is a small Brooklyn kitchen. Lisa, aka Carol’s actual daughter, created hair and body products that became a fan favorite with Black women everywhere. So when it was time to introduce the next generation to a new line of sustainable, eco-friendly products they needed a launch that captured the energy and individuality of Gen Z.

A website was designed with the mobile audience top of mind, capitalizing on the bright packaging with copy that balanced the “good for the planet” message with the “good for your hair” product attributes. Social media posts were created to reach this young audience and direct them to the site to learn more.

Client: Carol’s Daughter
Website, Social
ACD - Deb Pahl
CW - Lily O’Keefe
AD - Pam Trevino
Design - Estafani Valdez