As Kmart looked to drive more customers to their stores, they made it a point to let people know shopping at Kmart was more than just picking up laundry detergent - it was actually awesome. Ridiculously awesome to be exact.

Online videos and pre-roll highlighted all the fun - from back to school shopping to prepping for holidays.

Client: Kmart
Pre-Roll, Social, Content
ACD/CW - Deb Pahl
ACD/AD - Katie Rogers