Already a leader in beauty, L’Oréal wanted to move to the next level and become the leader in beauty tech. Leveraging vast amounts of data and the latest in next-gen AI, Beauty Genius was born. 

A website was created to introduce this innovation to its customers. Using a sleek design and clear, concise language, the site not only showcased everything the app can do but exactly how the AI technology works. It also touched on the hot-button issue of date security, reassuring their audience their privacy was ensured. 

Client: L’Oréal
Website