McGriddles are one of McDonald’s cult heroes, beloved especially by the millennial crowd. So we took the campaign where you’ll most likely find them – the social media space.
A series of illustrated cards offered looks at the many ways you know it’s a McGriddles morning. The cards were then shareable, much like a someecard, to extend the campaign.
ACD/CW – Deb Pahl
ACD/AD – Brian Trecka