When McDonald’s resurrected the classic Jordan-Bird TV spot with QBs Colin Kaepernick and Joe Flacco, digital took the [foot]ball and ran with it.
A fully-integrated campaign introduced seven suspicious characters and let fans view their alibis and vote on the guilty party. A final video reveal wrapped up the story line and introduced who really had the Mighty Wings – Mr. Larry Bird, himself.
ACD/CW – Deb Pahl
ACD/AD – Brian Trecka
Senior Designer – Minna Sponholz