She’s cute. She’s feisty. We’re pretty sure she’s an alien. And she came to rid the world of The Shugs – really fugly shoes. Nwbi came to us as part of the New Balance for Nine West Collection and we did what anyone would do – we made her the star of the entire campaign.
A microsite on NineWest.com let Nwbi take fans through the entire show collection as well as let them jump in a photo booth with her – users could upload a photo of themselves and watch as the little egomaniac took over the shoot. Standard and rich media banners accompanied the campaign.
Client: Nine West
Copywriter – Deb Pahl
ACD/AD – Keith Henneman