As more and more consumers show an interest in the foods they’re eating and feeding their families, Kellogg’s decided it was time to throw open their doors – both literally and figuratively.

Open for Breakfast is a multi-platform, transparency campaign designed to let Kellogg’s truly connect with consumers. A series of videos and an accompanying site not only let them answer frequently asked questions, but dive deeper into content.

Client: Kellogg’s
Digital/Mobile/Social
CD - Scott Serilla
ACD/CW - Deb Pahl
ACD/AD - Brian Trecka
AD - Minna Spinholz
AD - Adam Hanson