Convincing a 7-year old to get a Happy Meal is a snap. Convincing the 7-year old’s parents to get a Happy Meal? Not so much. We took the idea that, hey, no family is perfect – and that’s what makes them perfect. And that’s why there’s Happy Meal.
A :30 spot explored some ‘imperfect’ moments that can happen on any given day – who hasn’t told their kid to hide and then forgot to seek – and then have that day end with a Happy Meal. Care was taken to present the kids and parents as real – no over-the-top triumphant moment at the dinner table. Just an exhausted family eating in the car.
ACD/CW – Deb Pahl
ACD/AD – Brian Trecka