McDonald’s revisited a classic Filet-O-Fish spot – the singing bass – to introduce their new Fish McBites. Digital extended the campaign and took the new jingle one step further – we let fans mix it up.
Users visiting the site could roll over 15 fish, each with their own musical note and ‘lyric’, and record their own :25 version of the jingle. Their final mix could then be shared on social media to increase exposure.
ACD/CW – Deb Pahl
ACD/AD – Brian Trecka